In 2014, we challenged ourselves to continue leading the industry by reducing our dependence on elastane. Elastane provides stretch, but it holds moisture and increases odor problems; requires more energy by increasing dry time; wears out faster; and makes many fabrics difficult or impossible to recycle. Our new thread texturing techniques and polymer developments eliminated the need for elastane: those products perform better, last even longer—and can be completely recyclable. This innovation is revolutionary not just for us—it’s a future game-changer for the entire athletic apparel industry at a scale we haven’t seen elsewhere. We continue to challenge ourselves to engineer more materials that are 100% recyclable.