PROJECTS

ELASTOMERIC HARD YARNS

In 2014, we challenged ourselves to continue leading the industry by reducing our dependence on elastane. Elastane provides stretch, but it holds moisture and increases odor problems; requires more energy by increasing dry time; wears out faster; and makes many fabrics difficult or impossible to recycle. Our new thread texturing techniques and polymer developments eliminated the need for elastane: those products perform better, last even longer—and can be completely recyclable. This innovation is revolutionary not just for us—it’s a future game-changer for the entire athletic apparel industry at a scale we haven’t seen elsewhere. We continue to challenge ourselves to engineer more materials that are 100% recyclable.

Dwayne Johnson and Dany Garcia's Seven Bucks Companies Taps Universal Pictures Veteran, Maya Lasry As Chief Marketing Officer

Seven Bucks Productions has an ever-expanding slate including tent-pole movies such as Disney's Jungle Cruise, Universal's Hobbs & Shaw, Sony's Jumanji: Welcome to the Jungle, and forthcoming Jumanji: The Next Level, Legendary and Universal's Skyscraper, New Line's Rampage, Warner Brothers The King and Netflix's Red Notice and John Henry and the Statesmen. The production arm also produces boundary-pushing original television programming including HBO's "Ballers," NBC's "The Titan Games," BET's "Finding Justice," Paramount Network's "Rock the Troops" and HBO Documentary Films' "Rock and a Hard Place." In 2016, Seven Bucks launched their digital arm, Seven Bucks Digital Studios, which creates premium long and short-form content for a number of digital platforms. Seven Bucks Creative, Seven Bucks' in-house advertising and brand consultancy group, drives and executes the innovative marketing efforts across the entire Seven Bucks enterprise, including its work with equally ambitious global brands, studios and networks.